Most of the business these days are giving their hardest hit to establish their niche dominance on the web. However, maximum of them either fail to create a lead generation strategy while some fail to implement them effectively. Actually, if you want to improve on your lead generation goals, it is vital to make your audience surprise through rightful use of content and strategic marketing to ensure value returns.
Every single task you plan for your website improvement either it is on-page, off-page, or social media, the goals are about creating tremendous value for the audience to get better conversions and ultimately, leads. However, it is very necessary to understand that it is not just a one day game and needs you to work for months down the line to see it pay off.
So, here we bring you a quick list of 9 super efficient lead generation tactics from the top SEO companies in Chandigarh, you can implement for desirable returns and help you with sparkling success.
Deliver Solutions Through Videos
One of the most significant tasks for lead generation which holds a lot of scopes is video marketing. You can create informational and productive videos to share on your website as well as popular social media handles like facebook, LinkedIn and Youtube, of course.
Most of the time, people work on video content which is just promotional and contains no value. While your approach to video marketing should be to create content that helps users solve their real-life problems. Moreover, you can always explore customer queries with customer support, comments on blogs, and search terms. For instance, if you are selling any product related to healthcare, you can always share videos demonstrating exercises and activities that are perfect for your target audience.
Plan Quiz For Awareness
Quizzes hold a great potential to leverage the leads because they are highly interactive and attraction seeking to the customers. If you are an active participant on social media, it is very likely that you would have seen some quizzes on Facebook. Most of the time these quizzes are related to public interests like which Game of Thrones character are you? Or anything related to your personality based on questions.
So, if you want your audience to engage more with your business you can take benefit of various tools to create interactive quizzes. You can also create those quizzes which need users to share their email in order to get results. However, it is necessary to stick with quiz relevance while working on such tasks.
Email and Social Media Marketing
Lead generation is all about hacking ideas and utilizing the existing resources to the most especially the existing customer base. People who are connected on your social media may not receive your newsletters and here is something which could be worked to gain the maximum benefits.
All you have to do is include some social sharing buttons in your emails where your subscribers have scope to spread your business.
Also, you can make your audience on social media aware of the fact that you have an email list where you share content relevant to the user interests. Your goal from social media and email marketing should be improving your relationship counts through the cross-platform audience and not increasing the followers. This strategy will not only help you gain exposure but also turn the leads for better outcomes.
Stay Dedicated to Social Media
Social media platforms like Facebook and Twitter are all about connecting with people through active conversations. However, most of the business owners forget their goals and go on a track to get more likes and comments.
But actually, the better way to gain more leads for your business is to work on conversations with your audience. Even it is just a simple thank you comment, you should try to answer each of them showing gratitude towards the audience.
Make sure you never show disrespect towards your audience because only they have the potential to help you convert your goals. Along with responding to the customer and user comments, make sure you participate in conversations in which you can present advice, resources, or anything that has great value to your business relevance.
Start Loyalty Programs
The best way to build your brand is to gain a reputation and recognition with word of mouth. This type of exposure is gained through loyalty programs where you benefit your existing audience and users with some sort of benefits when they connect any new user with your business.
For instance, Sephora has a very well strategized loyalty programs where customers are provided with discount shopping and free makeup based on point programs. Moreover, you can take the example of Dropbox where users are rewarded with free space when anyone gets any recruited leads.
So if you have the potential to pay the incentives to your users for every lead they bring, there can be no better move to get people to work for you and promote your business.
Work Through Safe Language
Though it is one of the most underrated concepts which people found powerless, it is one of the strongest tools you can use to generate the leads. We are talking about content and safe language use which means sharing the information and values with language that reassures the users.
For example, if you want your users to subscribe to your email program saying that entire information is kept confidential, the chances to get subscriptions are improved.
Similarly, if you have a website which seems to be safe to explore and offer complete satisfaction through effective implementation of SSL, accreditation and trust badges. This will help the users to be a lead which brings more leads with them in the future.
Intent Specific Landing Pages
Last but not least, when you want to turn your lead generation goals to reality, it is extremely important to work on the intention. This is quite simple actually, all you need to do is understand the reason why a user could visit a website. Therefore, you can try to work on dedicated content and design while creating your web pages like blogs section and services.
Moreover, if you are working on some lead generation plan where a user could reach to your business website through your facebook post, the landing page which they reach on clicking must have everything relevant to offer. Make sure you refine your website according to action and intent when you entertain a user.
It is always good to have goals when you want to run and sustain in the industry for a longer duration. With each day that passes, the process to work on lead generation is becoming more complex. However, your efforts and dedication to interact and indulge with users could prove to be of great advantage in attaining the leads.
So, go ahead and hit the bull’s eye by working on the above ideas. Good luck!