At least 68% of online experiences start with a search engine. SEO helps law firm marketers connect with potential clients faster than ever. On average, Google processes over 40,000 search queries each second. There’s a good chance that some of the users making those queries are looking for legal services. It’s up to you to make your law firm stand out as professional and competent. Through SEO, law firms establish themselves as credible authorities in the legal field. Keep reading to learn about the top five tips for law firm SEO.
1. Optimize Your Website
Having a responsive, user-friendly web design is the most important part of SEO for websites. Users must be able to intuitively navigate your law firm’s website without getting confused.
The best law firm websites also load quickly. The quicker a law firm website loads, the higher it’ll rank on Google. The ideal loading time for a mobile website is between 1 to 2 seconds. By the way, make sure your website’s format is compatible with both PC computers and mobile devices.
2. Perform Keyword Research
Keyword research is the foundation of a solid keyword strategy. Learning about SEO basics involves identifying strong keywords related to your firm’s legal expertise.
Use Google keyword planner to find out which keywords your audience is searching for, The higher a keyword’s search volume is, the more often users are searching for it. A strong keyword strategy combines keywords with high search volumes with low search volumes. Using local SEO keywords related to law will drive more local traffic and generate leads.
3. Publish Useful Blog Content
Blogging is one of the most important digital marketing basics there are. The content published by a law firm’s website reflects its professionalism, skills, and knowledge. Use long-tail keywords to target specific local traffic, collect local leads, and rank higher. Long-tail keywords are keywords with three or more words. For example, a lawyer might use a long-tail keyword like “DUI lawyers in New Jersey” to tap into their local audience.
4. Run a PPC Ad Campaign
PPC stands for Pay-Per-Click. Marketers bid on ad keywords to use, then pay each time a person clicks on the ad. It’s a simple, cost-effective model that delivers results. Companies that specialize in law firm PPC excel at selecting PPC keywords and running PPC ad campaigns. Learn more about the best law firm PPC services on the internet through the previous link.
5. Use Social Media
Social media benefits SEO by driving organic traffic to a law firm’s website. Whenever you post your law firm’s content on social media, you’re attracting organic traffic to it. Organic traffic is easier to convert into sales than other kinds of traffic are.
Plus, there’s a good chance that crawlers will index and rank your social media posts before your content. This also increases traffic to your legal website. Use local and legal hashtags to help crawlers index your posts faster/more precisely.
Smart Law Firm Marketers Benefit From SEO
Around 1 in 3 mobile searches pertain to a location. That’s why law firm marketers would be wise to employ local SEO tactics.
Google shows an average of 8.7 results on its first page for each query. You’re more likely to rank on Google’s first page if you invest in SEO.Benefit your business—read our business articles. It’ll increase your business sense.