3 Best Free Email Marketing Tools And Services Lookinglion!

It doesn’t matter how small or large your business is, when it involves selling services or products, the best way of reaching your clients is through email marketing. 

I know, there are a lot of other options available at present in order to engage with your customers.

But if you look at the statistics, email marketing brings the best ROI.

And that is why most businesses consider this as one of their outreach methods.

But before you are starting your email marketing campaign, it is always best if you also need to go for an automation marketing tool.

At present Lookinglion is ruling a part of the market.

So, let’s have a brief idea about it.

Table of Contents

• What Is Email Marketing? 
• Why Email Marketing? 
• Types of Email Marketing
  • 1. Transactional Emails
  • 2. Direct Emails
  • 3. Retention Emails
  • 4. Lead Nurturing Emails
• The Best Usage of Email Marketing
  • 1. Promotional Campaigns
  • 2. Lead Generation and Nurturing
  • 3. Customer Onboarding and Welcome Series
  • 4. Newsletters and Content Sharing
  • 5. Abandoned Cart Recovery
  • 6. Customer Retention and Loyalty
  • 7. Event Invitations and Webinars
  • 8. Customer Surveys and Feedback
  • 9. Re-Engagement Campaigns
  • 10. Announcements and Updates
  • 11. Cross-Selling and Upselling
  • 12. Educational Drip Campaigns
  • 13. Customer Reviews and Testimonials
  • 14. Holiday and Seasonal Campaigns
  • 15. Segmentation and Personalization
• 3 Best Free Email Marketing Tools And Services Lookinglion
  • Tool no. 1: Getresponse
  • Tool no. 2: Aweber
  • Tool No. 3: Constant Contact
• Pick The Right Tool For You
• FAQs (Frequently Asked Questions) 
  • Q1: What Are 3 Effective Measures and Best Practices When Using Email Marketing?
  • Q2: Which of The Following Free Open-Source Software For Email Marketing and Email Automation?
  • Q3: Is Email Marketing Free?
  • Q4: How much does email marketing cost? 
  • Q5: What Are Some Best Email Marketing Platforms For WordPress? 
  • Q6: What Are Some Best Email Marketing Platforms For Shopify?
• To Conclude

What Is Email Marketing? 

It is a particular digital marketing strategy, which includes sending information or commercial messages to a specific group of individuals via email.

It is one of the most widely used and effective methods for businesses and organizations to communicate with their target audience, promote products or services, build brand awareness, and nurture customer relationships.

Email marketing campaigns can take various forms, such as:

Newsletters: Regular updates and content sharing with subscribers to keep them informed about the latest news, promotions, and valuable insights related to the business or industry.

Promotional Emails: Special offers, discounts, or sales announcements aimed at encouraging recipients to make a purchase or take advantage of a limited-time offer.

Drip Campaigns: A series of automated emails sent at scheduled intervals, designed to nurture leads and guide them through the sales funnel.

Welcome Emails: Automated messages sent to new subscribers or customers, thanking them for joining the mailing list or making a purchase.

Abandoned Cart Emails: Reminders sent to customers who added items to their shopping carts but didn’t complete the purchase, aiming to entice them to return and finalize the transaction.

Surveys and Feedback Requests: Emails seeking feedback from customers to improve products or services or gain valuable insights.

Event Invitations: Emails inviting recipients to attend webinars, workshops, product launches, or other company events.

Email marketing can be highly personalized, allowing businesses to segment their audience based on various criteria, such as location, purchase history, or engagement level.

This targeted approach helps increase the relevance of the messages and enhances the chances of recipients taking the desired action.

When done effectively, email marketing can be a powerful tool for businesses to engage with their customers, drive sales, and build long-lasting relationships with their audience.

However, it’s essential to comply with anti-spam laws and ensure that recipients have given consent to receive marketing emails to maintain a positive reputation and deliverability rates.

Why Email Marketing? 

Opting for email marketing offers several compelling benefits for businesses and organizations. Here are some of the key reasons why you should consider incorporating email marketing into your marketing strategy.

1. Cost-Effectiveness: Compared to traditional advertising methods, email marketing is relatively inexpensive.

Sending emails to a large number of subscribers costs very little, making it a cost-effective way to reach a wide audience.

2. Wide Reach: Email is one of the most commonly used communication channels, with billions of users worldwide. By leveraging email marketing, you can reach a vast audience regardless of their location or time zone.

3. Targeted and Personalized Communication: Email marketing allows for precise audience segmentation, enabling you to send highly targeted and personalized messages to different groups of subscribers.

Personalized emails tend to be more relevant and engaging, leading to better response rates.

4. Increased Engagement: Email marketing offers an opportunity to interact directly with your audience.

By providing valuable content, promotions, or exclusive offers, you can encourage recipients to engage with your emails and take action, such as making a purchase or visiting your website.

5. Measurable Results: Most email marketing platforms provide detailed analytics and performance metrics, allowing you to track the effectiveness of your campaigns.

You can measure metrics like open rates, click-through rates, conversion rates, and more, providing valuable insights for refining your marketing strategy.

6. Automation and Time Savings: Email marketing tools offer automation capabilities, such as drip campaigns and autoresponders.

These features allow you to set up and schedule emails in advance, saving time and effort in managing communication with your audience.

7. Lead Nurturing: Through email marketing, you can nurture leads at various stages of the customer journey.

Drip campaigns and automated follow-ups help guide prospects through the sales funnel, increasing the likelihood of converting them into customers.

8. Brand Awareness and Loyalty: Regularly communicating with your audience through email helps reinforce your brand presence and keeps your business top-of-mind.

Building a strong brand relationship can lead to customer loyalty and repeat business.

9. Easy to Share and Forward: Email content can be easily shared by recipients with their friends and colleagues, extending the reach of your marketing message through word-of-mouth referrals.

10. Compliance and Opt-In: When conducting email marketing responsibly, you seek permission from subscribers before sending them emails.

This opt-in approach ensures that your messages are more likely to be well-received, avoiding spam complaints and maintaining a positive reputation.

By leveraging email marketing effectively, businesses can foster stronger relationships with their audience, drive sales, and achieve their marketing goals in a cost-efficient and measurable manner.

However, it’s essential to provide valuable and relevant content, respect subscribers’ preferences, and comply with anti-spam regulations to maximize the benefits of email marketing.

Types of Email Marketing

Here are the 4 types of email marketing.

1. Transactional Emails

These emails are triggered by specific actions or transactions made by the recipient. They are typically personalized and contain information related to the transaction.

Examples include order confirmations, shipping notifications, password resets, and purchase receipts.

2. Direct Emails

Direct emails are promotional messages sent to a targeted list of recipients to promote products, services, or special offers. These emails aim to drive sales, conversions, or engagement.

They can include newsletters, product announcements, sales promotions, and exclusive deals.

3. Retention Emails

Retention emails focus on nurturing customer relationships and encouraging customer loyalty. They are designed to retain existing customers and keep them engaged with the brand.

Examples include customer onboarding emails, customer appreciation emails, and re-engagement campaigns for inactive subscribers.

4. Lead Nurturing Emails

These emails are part of a drip marketing campaign, where a series of automated emails are sent to prospects to guide them through the sales funnel and convert them into customers.

Lead nurturing emails deliver valuable content, address prospects’ pain points, and build trust with the audience.

By using a combination of these email marketing types, businesses can effectively engage with their audience, promote their products or services, and build long-lasting customer relationships.

The Best Usage of Email Marketing

Email marketing can be used in various ways to achieve different marketing goals and objectives. Some of the best and most effective uses of email marketing include:

1. Promotional Campaigns

Sending out targeted emails with special offers, discounts, or promotions to encourage recipients to make a purchase or take advantage of limited-time deals.

2. Lead Generation and Nurturing

Using email marketing to capture leads and then nurturing them through a series of automated emails, guiding them through the sales funnel, and converting them into customers.

3. Customer Onboarding and Welcome Series

Sending automated welcome emails to new subscribers or customers, providing them with relevant information, resources, and a warm introduction to your brand.

4. Newsletters and Content Sharing

Sending regular newsletters containing valuable content, industry news, blog posts, and updates to keep subscribers engaged and informed.

5. Abandoned Cart Recovery

Sending reminders to customers who added items to their shopping carts but didn’t complete the purchase, with the aim of encouraging them to return and finalize the transaction.

6. Customer Retention and Loyalty

Using email marketing to maintain a relationship with existing customers, offering exclusive deals, loyalty rewards, and personalized content to foster brand loyalty.

7. Event Invitations and Webinars

Promoting webinars, workshops, product launches, and other events through email invitations to attract attendees.

8. Customer Surveys and Feedback

Seeking feedback from customers through email surveys to gather insights, improve products or services, and show customers that their opinions are valued.

9. Re-Engagement Campaigns

Targeting inactive subscribers with re-engagement emails to encourage them to interact with your brand again or update their email preferences.

10. Announcements and Updates

Sending important announcements, company updates, or product releases to keep subscribers informed and engaged with your brand.

11. Cross-Selling and Upselling

Recommending related or upgraded products based on a customer’s previous purchases, encouraging additional sales.

12. Educational Drip Campaigns

Providing valuable educational content to new subscribers over time, establishing your expertise and building trust with your audience.

13. Customer Reviews and Testimonials

Requesting reviews or testimonials from satisfied customers and using them in email campaigns to showcase social proof.

14. Holiday and Seasonal Campaigns

Creating email campaigns around holidays or special occasions to offer seasonal promotions and festive greetings.

15. Segmentation and Personalization

Utilizing audience segmentation to send highly personalized emails tailored to different customer preferences and behaviors.

The best usage of email marketing depends on your specific business objectives and target audience.

By strategically implementing email marketing campaigns, you can effectively engage your audience, drive conversions, and build long-term relationships with your customers.

Remember to monitor the performance of your campaigns through analytics and continuously refine your email marketing strategy based on the insights gained.

3 Best Free Email Marketing Tools And Services Lookinglion

Here are the 3 best email marketing tools and services that you can consider for your business.

Tool no. 1: Getresponse

Imagine having a powerful tool that makes sending emails to your customers super easy.

Well, that’s exactly what Getresponse is! It’s like having your own personal assistant for email marketing.

Getresponse helps businesses save time and money by automating their email campaigns.

You don’t need to be a tech expert to use it because they have a simple drag-and-drop feature.

Just choose the elements you want in your emails and drop them into place. 

Easy peasy!

But that’s not all!

Getresponse also has cool features like autoresponders, which automatically send emails to your subscribers based on certain triggers.

It’s like having a virtual helper that knows exactly when to send the right message.

Plus, they have beautiful landing pages that can help you capture leads and grow your business.

No need to hire a designer or a programmer!

And guess what?

Getresponse works seamlessly with popular applications like Salesforce and WordPress, so you can connect everything together without any hassle.

But the best part is the detailed analytics.
Getresponse gives you all the numbers and stats you need to see how well your email campaigns are performing.

You’ll know who’s opening your emails, who’s clicking on your links, and how many people are taking action.

So, if you want to make your email marketing a breeze, save time, and boost your business, Getresponse is the way to go.

It’s like having a superhero for your emails!

Here is a comprehensive chart for their plan brief.

Plan Name	Pricing	What You Will Get
Free plan	Free up to 500 Contacts	1. Endlessnewsletters2. Create and host a landing page that can attract up to 1000 visitors per month.3.Create and host one website with full access to essential features such as galleries, forms, and pop ups.4. Signup pop ups and forms.5. Connect your domain.
Email Marketing Plan	$15.58 per month	1. Autoresponders.2. Free plus.3. Endless landing pages.4. Integrations and API.5. Email scheduling. 6. Access all the advanced features available in the website builder and enjoy a larger bandwidth for your website.7. Organize and categorize your contacts based on the details stored in your account.
Marketing Automation Plan	48.38 per month	1. Sales funnels.2. Contact scoring.3. Advanced segmentation.4. Webinars.5. Event-based automation.6. Marketing automation.7. Email marketing plus.
E-commerce Marketing	$97.58 per month	1. Marketing automation plus.2. Web push notifications.3. Product recommendations.4. Promo codes.5. Abandoned cart recovery.6. Easily set up automated order confirmations and abandoned cart emails. Simply integrate GetResponse with popular platforms like Shopify, Magento, or PrestaShop.

Tool no. 2: Aweber

Ready to supercharge your email marketing?

Say hello to Aweber! It’s the ultimate tool for businesses to send awesome newsletters, promotions, and other messages to their customers.

Aweber is like having a treasure trove of email goodies.

They’ve got a ton of eye-catching templates that will make your emails look stunning. No design skills needed! Just pick your favorite template and customize it to match your brand.

But wait, there’s more!

Aweber’s drag-and-drop Email Builder is a game-changer.

It’s so easy to use, even a tech novice can create professional-looking emails.

Just drag elements into place and boom! You’ve got a masterpiece.

And here’s the cool part: Aweber’s autoresponders.

These nifty tools send automated messages to your subscribers based on triggers you set.

It’s like having a personal assistant that sends the right message at the perfect time.

Aweber is all about making your life easier.

They integrate seamlessly with popular business applications, so you can effortlessly add email signup forms to your website and keep track of your subscribers’ activity. It’s like magic!

In a nutshell, Aweber takes your email marketing to the next level.

It’s an excellent tool that gives your business the edge it needs.

So, if you’re ready to unleash the power of email marketing, Aweber is your go-to companion. Get ready to wow your customers and see your business soar!

Here is a comprehensive chart for their plan brief.

Plan Name	Pricing	What You Will Get
Aweber Free	Free of charge	1. E-commerce.2. Sign-up forms.3. Email templates.4. Drag and drop builder.5. Web push notifications.6. Landing pages. 7. Up to 500 email subscribers.And many more.
Aweber Pro	Starts from $16.15 per month	1. Split testing.2. Sales and webpage tracking.3. Detailed insights and analytics.4. Remove AWeber branding.5. Advanced email automation.6. Unlimited email lists. And many more.

Tool No. 3: Constant Contact

Want to keep your customers in the loop? 

Constant Contact is the ultimate tool for businesses that love staying connected.

It’s like having a magic wand for sending out newsletters, announcements, and all sorts of cool emails.

With Constant Contact, you don’t need to be a tech whiz to create stunning emails.

Just a few clicks and you’ll have beautiful newsletters ready to go. Stay on top of your game and keep your customers in the know!

But that’s not all!

Constant Contact also helps you organize your contact lists effortlessly.

Say goodbye to messy spreadsheets and hello to a neat and tidy system. Managing your contacts has never been easier!

And the best part?

Constant Contact gives you superpowers to track your email performance.

You’ll know who’s opening your emails, who’s clicking on links, and which messages are hitting the mark.

It’s like having a crystal ball for your email campaigns!

Oh, and did we mention the integrations?

Constant Contact plays nice with popular CRM and email marketing platforms.

It’s like a superhero team-up, making your life even easier!

No matter the size of your business, Constant Contact has your back.

It’s a versatile and powerful email marketing tool that can do wonders for any business.

If you’re looking for a simple way to stay connected with your customers, Constant Contact is your secret weapon. Stay in touch, grow your business, and conquer the email world!

Here is a comprehensive chart for their plan brief.

Plan Name	Pricing	What You Will Get
Free Trial for 60 days Then Core Plan	Free first 60 days,  Core plan – $9.99 per month	1. 300+ email templates.2. Email Marketing.3. organizing. Storing, and view contacts.4. customer list growth tools (Facebook ads, website sign-up forms).5. real-time reporting (views, list growth, clicks)6. Post to twitter, Instagram, LinkedIn, Facebook all at once.7. Award winning live chat and phone support.
Plus Plan	Per month	1. Everything from the previous in core plan. 2. Personalized kickoff call. 3. Conversion along with sales reporting. 4. Auto generated segments (Somewhat, most, least engaged).5. Automated emails (abandoned cart reminder, anniversary and birthdays, resend to non-openers).6. additional list growth tools (text message sign-up, targeting, Google ads integrated, and lookalike).

Pick The Right Tool For You

Just because I have written about these 3 best email marketing services lookinglion, doesn’t mean you need to choose one of them. Just the way every business is different, the requirements will also be.

Only you can pick the best one for yourself.

Here are some things to consider when choosing an email marketing tool for your business.

1. Ease of Use: Look for a tool that has a user-friendly interface and intuitive features. You want to be able to navigate and use the tool without complications.

2. Email Templates and Customization Options: Check if the tool offers a variety of pre-designed email templates that you can customize to match your brand. Having a range of options will save you time and effort in designing emails.

3. Automation Capabilities: Consider whether the tool allows for the automation of email campaigns, such as autoresponders, drip campaigns, and triggered emails. Automation can streamline your marketing efforts and save you time.

4. Contact Management: Ensure the tool provides effective contact management features, including the ability to import and export contacts, segment your audience, and manage subscriber lists.

5. Analytics and Reporting: Look for a tool that offers robust analytics and reporting capabilities. This will allow you to track the performance of your email campaigns, measure open and click-through rates, and gain insights into subscriber behavior.

6. Integration Options: Check if the tool integrates with other platforms and tools that you use, such as customer relationship management (CRM) systems, e-commerce platforms, and social media platforms. Integration can streamline your workflow and improve efficiency.

7. Deliverability and Compliance: Consider the tool’s deliverability rates and its compliance with email marketing regulations, such as GDPR or CAN-SPAM. Ensure that your emails will reach your subscribers’ inboxes and that you adhere to legal requirements.

8. Customer Support: Evaluate the customer support provided by the email marketing tool. Look for options like live chat, email support, or a knowledge base to help you troubleshoot issues or get assistance when needed.

9. Scalability and Pricing: Consider your business’s growth potential and check if the tool offers scalable pricing plans that align with your needs. Avoid getting locked into a plan that doesn’t accommodate your future expansion.

10. Reviews and Reputation: Research the tool’s reputation and read customer reviews to get insights into the experiences of other users. This can help you gauge the overall satisfaction level and reliability of the tool.

By considering these pointers, you’ll be able to choose an email marketing tool that aligns with your business goals and suits your specific requirements.

FAQs (Frequently Asked Questions) 

When you are searching for the 3 best email marketing tools, you might have several questions in your mind. Here are some most common questions that people have asked me several times. I believe this will help you in clearing your doubts. 

Q1: What Are 3 Effective Measures and Best Practices When Using Email Marketing?

Here are the 3 best practices and effective measures that are needed for email marketing.

1. Personalization: Tailor emails to target audience interests for better engagement.

2. Clear Call-to-Action: Use compelling CTAs to prompt desired actions from recipients.

3. Optimize for Mobile: Ensure emails display well on mobile devices for wider reach.

Q2: Which of The Following Free Open-Source Software For Email Marketing and Email Automation?

Sure, here’s a shorter list of free and open-source email marketing and automation software:

1. Mautic: Marketing automation platform with email marketing features.

2. phpList: Email marketing software for managing lists and campaigns.

3. Mailtrain: Self-hosted tool for newsletters and subscriber management.

4. OpenEMM: Enterprise-grade email marketing solution.

5. Dada Mail: Web-based software for personalized email campaigns.

6. Sendy: Self-hosted email marketing application (partially open-source).

Remember to check each software’s website for the latest information and features that suit your needs.

Q3: Is Email Marketing Free?

No, email marketing is not always free. However, there are some tools that offer email marketing for free with some restrictions. In this article, I’ve discussed some of the tools with their free services.

Q4: How much does email marketing cost? 

Email marketing costs vary based on the platform and the size of your subscriber list. It can range from a few dollars to hundreds per month.

Some platforms offer pay-as-you-go options. Shop around to find the best fit for your needs and budget.

Q5: What Are Some Best Email Marketing Platforms For WordPress? 

Some best email marketing platforms for WordPress are:

1. Mailchimp,

2. Constant Contact,

3.SendinBlue,

4. Drip,

5.ConvertKit.

Q6: What Are Some Best Email Marketing Platforms For Shopify?

Some best email marketing platforms for Shopify are:

1. Klaviyo,

2. Omnisend,

4. Mailchimp,

5. Privy,

6. Constant Contact.

To Conclude

So, now you know the 3 best free email marketing tools and services lookinglion. You also got an idea about the things you need to consider while picking the right tool for you. In case you have any other doubts or queries feel free to leave a comment.