Long time back, buying/selling a property was nothing less than a battle.
Realtors were expected to keep an eagle’s eye on every person dreaming of buying a new home/property. They were compelled to reach them at the earliest, showcase their property listing, remain in sync with them, and add to their sales numbers.
However, the process has improved now.
Thanks to mobile technology, real estate companies need not struggle here and there to gain more customers and generate higher revenue. They can easily do their business by launching their own business app.
Wondering how can a mobile app help in Real Estate business? What benefits can a Real Estate business get from creating a mobile application? How can mobile app development a good investment for Real Estate companies?
Let’s discover the answer for each and every one of these questions.
8 Ways Mobile Apps Give An Edge to Real Estate Business
Quick Property Search
Mobile applications have simplified the process of searching properties. Now, the realtors need not maintain paper records of properties under their jurisdiction and sort them as per different deciding factors to show the right set of records, whenever asked.
They can easily store and manage all the records under a single roof and screen them out based on different factors, such as location, size, price, etc. with a few taps on their mobile devices. This has helped them speed up the search process and not miss any opportunity.
Accelerated Sales Process
Mobile apps have not only streamlined the process to find potential customers, but also accelerated the sales process.
By enabling access to other app data, it helps the sales team to gather requisite user details without annoying them and learn about their behavior and habits. Besides, with the integration of Chatbot and other AI-based services, it empowers the sales reps to determine if the customers are actually interested in their products/services or just wasting their time.
Real-Time Customer Support
Thanks to Real estate apps, catering your audience is not an affair confined to working hours. You can remain in touch with them throughout the day and facilitate them with the needed support/services. You can listen to their queries/feedback along with keeping them updated with the regular updates on the listing and information associated with the property.
Besides, by integrating an AI-enabled chatbot in your application, you can cater to the needs of multiple customers at the same time, which results in boosting customer loyalty along with higher sales.
Unlike traditional marketing methods like flyers, pamphlets, door-to-door selling, advertisement, etc., mobile applications deliver a seamless marketing process. These applications help business keep their existing audience updated with all the new offers and discounts in real-time. The apps give them access to user-related data which enable them to understand the audience and revamp their marketing tactics accordingly – implying higher sales.
Extended Market Reach
Over 58% millennials and 46% of Generation X search for property on their mobile devices, as shared by a report by the National Association of Realtors. This indicates that having a mobile app can ease your way to extend your services to this group of people and facilitate communication – and do what once used to be a tedious and manual process of finding and interacting with the audience earlier.
Better Customer Engagement
Another factor that has encouraged Real Estate companies to invest in mobile app development is enhanced customer engagement. The mobile technology has helped businesses find and connect with potential customers, analyze their behavior, provide them with personalized offers and services, and thus, keep them engaged while driving higher sale – a proof of which is that 38.11% of people using Real estate apps check the application more often and thus, have a higher chance of getting converted.
With Push notifications, In-app messaging, Google Maps, and other such features, mobile apps simplify the process of connecting potential buyers with Real estate companies, which boosts the decision-making process.
Besides, these applications using the Predictive analytics technology helps the realtors find which client is the right one to invest their time and efforts in. This, as a whole, boosts the revenue generation process.
A mobile application also helps to reduce the competition. It not only provides you with a platform where only a few of the realtors have their presence but also make it easier for you to get familiar with the complications in the process, gain real-time customer feedback and remain updated with what’s new in the market.
This way, it provides you with an opportunity to revise and revamp your business process with time and stand out from the crowd.
Now as you know how a mobile app can boost your real estate business and give a unique identity in the market, what are your thoughts? Are you ready to invest in Real Estate app development? Share your views in the comment section below.
Author Bio: Holding a Bachelor’s degree in Technology and 2 years of work experience in a Real Estate app development company, Bhupinder is focused on making technology digestible to all. Being someone who stays updated with the latest tech trends, she’s always armed to write and spread the knowledge. When not found writing, you will find her answering on Quora while sipping coffee.